This past weekend we did something a bit different for The Wild Kitchen. We usually collect all the food, cook it up, and tell diners about how we did it. This time we got some eaters in on the adventure, with a fishing trip in Half Moon Bay.
With guest chef Hank Shaw, we took 21 folks down to half moon bay for a day of fishing on a boat called the Huli Cat. Was a good day. Ocean fishing is something I don’t actually have that much experience with, but with Hank on board (a seasoned fisherman), we got along fine. We caught over 200 fish, most of which we cooked up for the next days Wild Kitchen. It was mostly a rock cod day (we made a rock cod bisque as well as as oil poached cod with corn and heirlooms), but we did hit a school of mackeral (which we filleted and pickled for some Saba), and a lucky few caught ling cod (I was one of the lucky ones, with a 12 lb ling cod). Overall it was a good and exhausting day, followed by several hours cleaning the fish we caught (not the best plan after waking up at 4:30am and fishing all day). The dinners went great, and it was fun to have a guest chef in the mix to change things up a bit. Check out the pics below, and hope to see you all at the next Wild Kitchen.
Thanks
Iso
photos by Andria Lo and Ramin Rahimian
I feel that too much of the discussion about the market hiatus has been about the Health Department. Why they closed us down, when they’ll let us re-open. While I understand and appreciate the concern for safety, I feel that the real focus of the market, the vendors, has been ignored.
Public health is a something we take very seriously, but it is my sincere belief that it is less the stainless steel countertops and three-compartment sinks that makes food safe, but the care and attention of the producer. These small batch producers all have a deep care for what they are doing, and it shows in their products.
What we should be focusing on are the people who create this food, how they have started, and where they are now. The market has enabled them to start a business that they wouldn’t have otherwise started, and many have gone on to become legitimate business owners. We need to expand the ways that these small producers can get their products out to the public. I’ve asked vendors to respond to a few questions about how the market has affected their business, and over the next few weeks I’ll be sharing some of the vendor stories:
Sidesaddle Kitchen – Laura Miller
I feel enormously lucky that I found the Underground Market just as I was starting to get serious about Sidesaddle. Being able to meet other vendors, testing out products, and getting exposure to thousands of people every month was incredibly valuable. I never saw the market as a subversive endeavor, but instead as an opportunity that offered a sense of community and support that I couldn’t find anywhere else. Aside from the obvious financial challenge of starting a food business, the process can be difficult and discouraging – I may have given up by this point had I not found the market. With contacts made at these events, I have finally gotten into a commercial kitchen and taken the steps to become a licensed operation. Forage successfully organized a logistical framework that is supporting a cultural movement at a grassroots level.
Ahram Namu Kimchi – Ahram Kim
When I first heard about The Underground Market, I didn’t know whether or not I had a viable product. I had a homemade organic kimchi that I was sharing with friends and co-workers. Many were encouraging me to turn it into a business, but I didn’t know the first thing about starting one. Nearly selling out of all the jars I’d prepared for my first market, made me realize that there was a demand for my product. It encouraged me to pursue something I have always been passionate about, but never dreamed that I could make a living from. That first market was a little over a year ago, and now I’m working out of a commercial kitchen and selling my product in three stores in The Bay Area. The Underground Market means the world to me. Without it, I wouldn’t have my own business which has gone from a hobby to my major source of income. The market provided me with huge motivation to continue to pursue my business. I went “above ground” 10 months ago, but I still participate in The Underground Market because I love interacting with the public and getting their direct feedback. I also love the sense of community amongst the vendors. I’ve gotten so much good advice from other vendors, and always look forward to trading items and discovering the next big food idea.
San Francisco is a notoriously expensive city and the start-up costs of a business here seem really prohibitive. The pop-up restaurants, food trucks and The underground market are a reflection of our economic times and the high cost of rent here. Few people have the capital to rent a commercial space. When I first started out, I had nothing. The underground market helped me get to where I am now. It really is a food incubator for those like me who have an idea, but not the means to start a business. To even get to a point where you want to invest the time and money into starting a business, you need to first figure out whether there is a demand for your product, and the markets help you determine that before you’ve invested all your savings or quit your day job. In a city that’s known for innovation and progressive ideas, it would be a shame to stifle something that has been so positive for not only the vendor’s but also for the public. Please let the market continue to make a difference to budding entrepreneurs. Don’t makes us take our dreams to Portland! WE LOVE SAN FRANCISCO!
I feel that too much of the discussion about the market hiatus has been about the Health Department. Why they closed us down, when they’ll let us re-open. While I understand and appreciate the concern for safety, I feel that the real focus of the market, the vendors, has been ignored.
Public health is a something we take very seriously, but it is my sincere belief that it is less the stainless steel countertops and three-compartment sinks that makes food safe, but the care and attention of the producer. These small batch producers all have a deep care for what they are doing, and it shows in their products.
What we should be focusing on are the people who create this food, how they have started, and where they are now. The market has enabled them to start a business that they wouldn’t have otherwise started, and many have gone on to become legitimate business owners. We need to expand the ways that these small producers can get their products out to the public. I’ve asked vendors to respond to a few questions about how the market has affected their business, and over the next few weeks I’ll be sharing some of the vendor stories:
Randall Hughes: Oaktown Jerk
It was forageSF where my business made its debut with the public. The forageSF market place allows me to get great and very useful feedback from the public. With every market comes a wealth of networking opportunity and I always managed to network with people who in one way or another have helped me launch my business. Now I work out of a commercial kitchen, which has allowed me to get my product to even more venues. I wasn’t certain that I could justify investing the money ($10,000 in equipment alone) it cost to establish a legit food company. But after vending at several forageSF markets I felt confident that I was producing something that was worth taking to the next level.
Thanks Iso! You’ve helped me with my business more than you can imagine!
Now I am at the Farmers’ Market : http://www.urbanvillageonline.com/markets/oldOakland.php
I am scheduling to do many venues in and around Oakland in 2011: http://www.oaktownjerk.com/UpcomingEvents.html
And I am also still at forageSF because I really like the market and what it stands for.
I started making beef jerky in my kitchen and would share it with my coworkers. This was my market analysis. I started with coworkers and friends but then knew that I needed the feedback from absolute strangers. That’s where forageSF became a very key resource in the success of my company.
I think forageSF should stay open because it is the birthplace for so many great artisan companies. This market is a serious springboard for so many folks who are trying something new for various reasons. For me and so many others it has been a place to explore the talents that we have decided to tap into for reasons due to the economic downturn. It’s truly amazing to see and feel the energy at the market. forageSF is helping to develop small business ownership. We should be embracing the people who provide such a wonderful venue, which allows us to showcase our wares. What a great thing!
Kai Kronfield: Nosh This
The Underground Market has been invaluable to me and a host of other small-scale producers. It has provided me a venue and a “customer base” if you will, to explore different ideas and to do real-time market research into what products have traction as I build a business from scratch. Aside from the opportunity to sell my wares, the Underground Market embodies a community of vendors/producers who feed off each other and raise each other up. There is no “competition” amongst vendors. We assist each other in terms of honest, knowledgeable feedback about ingredients/flavors/techniques and are a source of encouragement for each other. Not having such a venue would re-establish a great obstacle on the path to legitimacy for a lot of people.
Further to that excerpt, the UM provided me with exposure to dedicated foodie customers who were eager to give feedback and when warranted, praise. It has helped to raise my profile from “a guy on a street with a few candies” to a recognizable and trusted producer of fine artisan chocolates. I’m confident I would have gotten to this point eventually, but this market streamlined that process. I am now cooking out of a commercial kitchen and starting to look at wholesaling and online sales.
Of course I believe the market should stay open. I’m thinking mainly about the people who are just starting out and I think it would be such a shame if they didn’t have the same opportunities that I and many of the other current vendors had. Sadly, they may opt not to start a business which would be a shame for them and for the San Francisco food community which has always had a bit of an experimental streak.
Ina Golad: Ina’s Kitchen
Ina’s Kitchen was organized to raise funds for a non-profit education foundation that helps underprivileged children to advance their skills in athletics and technology. The underground market provided an incredible forum for Ina’s Kitchen to sell its food products. Prior to finding the underground market and meeting Iso, the devoted and energetic organizer, Ina’s Kitchen faced many challenges. These challenges included costs of setting up fundraising events, finding space and volunteers to run the events, and advertising. The underground market that Iso has organized takes care of all of these challenges and provides an amazing opportunity for Ina’s Kitchen to raise money on behalf of the non-profit education foundation. Ina’s Kitchen sincerely hopes that this market remains open so that it and other vendors with charitable goals can enjoy the convenience of this perfectly organized market.
I have a post I’m going to put up soon about The Underground Market (we’re working on a way to get it reopened, and I’m confident we’ll find a solution), but something else I’m really excited about right now is how this kitchen project is moving along. We found a space! It’s still in the beginning stages, so not certain, but it’s looking good. The space is 10,000 sq feet of wonderful high ceiling’d bliss (with the possibility of having an acre of rooftop farm up top. I’m thinking chickens, goats, veggies for people to use in the kitchen, rooftop movies, rooftop dinner, bees….).
This space won’t be just a kitchen rental, but a dynamic space with (and these are first thoughts), kitchen rental for vendors, classes in food business 101, web design, menu creation, pickling, butchery, possible shared beer brewing equipment, a retail space in the front where people using the kitchen can sell their products, farming classes for kids, farming classes for grown ups, and a CSA of the products being produced in the kitchen. There is also a cool crossroads alley/road behind the space that would be perfect for closing down and having markets/dinners/good times of all sorts.
Since I sent that email out I’ve been getting approached by investors who are interested in being involved, and it looks like its really on its way. So, not a ton of info at the moment, other than I’m excited to finally have a space that can be the center of forageSF. A hub for people who want to be involved, people with some/lots/no experience in cooking to start their businesses/learn about food/ eat food/ take classes/ brew beer/ drink beer….the options are endless. If you have ideas/desires for this space, let me know. Ideas you give could be a reality very soon.
Iso
I started the Underground Market in 2009 as a reaction to the high bar of entry that has been created to start a food business, something that I experienced personally. Starting in a house in the Mission with seven vendors and 150 eaters, the market has grown to feed over 50,000 people and help over 400 vendors get their start.
As many of you have heard, the health department came to the last Underground Market on July 11th and served us a cease and desist letter, stating they no longer considered the market a private event.
The market was able to function to this point because it was considered a private event (hence the market sign-ups). We organized it in this way following a suggestion by the health department. Everyone who walks through the door is a member who knows they are eating un-certified food , so technically the health department doesn’t have to be involved.
They have decided (apparently with pressure from the state level), that the market is no longer a private event, and can therefore not continue as it has. We have requested a meeting with the city attorney for a definition of what a private/public event is exactly, so we can determine where the line is, and continue running the market.
This was not an unexpected event. We’ve known that it was only a matter of time until someone became upset about the popularity of the event. Because we’ve been expecting it doesn’t mean that we accept it.
Over the last year and a half The Underground Market has grown into a supportive community of makers and eaters. We see that in the 30-50 new vendors that apply every month, bringing samples of foods they clearly poured their hearts into, and the thousands of people who walk through the door each month to eat that food.
Our goal is to keep this momentum going. We would like to see the market continue to exist much as it has because we feel that it provides a necessary venue for people starting new food businesses. We’re interested in providing a space for entrepreneurs who for a myriad of reasons are not able to abide by the regulations put in place. The regulations, upfront costs, red tape, and lack of clarity in procedures all too often stop amazing food from ever being eaten.
The market is used in different ways by different people. Some are home cooks that have always wanted to sell, but for various reasons have not been able. Cocotutti is a prime example. She sold her first chocolates at the market over a year ago, and has since won national awards, moved into a commercial kitchen, and is approaching markets to stock her goods. KitchenSidecar worked at a bio consulting job, with a food blog on the side, before she found the market. Now she cooks full-time, caters, holds her own dinners, and collaborates on a Vietnamese pop-up restaurant called Rice Paper Scissors with another vendor, Little Knock. Nosh This was working as an architect before he was laid off and turned to the world of candy. Following his recent appearances in the New York Times, his wholesale accounts have exploded, he has moved into a commercial kitchen, and is working to make “Bacon Crack” a household name.
These are a few examples of people whose business, and some would say lives, have been changed because of their exposure at the market. People who have been able to earn money for themselves instead of populating the unemployment rolls. People who are contributing to the local economy while at the same time expanding the local food community.
We want the Underground Market to be a space for food entrepreneurs to get started on a small scale. And we want to continue to offer them more resources to move forward. We have seen the need for some time to have a space where vendors can produce their wares commercially. A space where we can hold classes on food safety/business, have commercial kitchen space for vendor use, retail space for them to sell, and café space with rotating chefs for them to cook. This space will be a hub, a place where people can come together around the wealth of food being produced in our city. We are starting work on looking for a space/getting details together on the project, and will send more information out soon.
On a personal note, I want to say that I really appreciate all the support people have shown. From emails from friends to tweets from strangers, you have all shown that you think the market is an important event and that you want it to continue.
This shutdown is an opportunity to find a workable model that can help not only The Underground Market in SF, but similar markets all over the country. The precedent we set here will ripple across the country. It will effect not only San Francisco vendors, but vendors nationwide. From cottage food laws to street food, we’ve seen an explosion of opportunity for small entrepreneur food businesses pop up over the last several years. We will continue to move forward toward our goal of keeping the market open, and our struggle can be an opportunity to find yet another way to help this movement grow.
Thank you,
Iso Rabins
founder, forageSF
——- How to be involved ——–
Contact your local city supervisor or:
- Call or email the Mission District supervisor, David Campos
David.Campos@sfgov.org
(415) 554-5144
There are also more tangible ways to get involved, especially if you have legal expertise, so please email us if you’d like to get help out:
1. Keep the Underground Market
- Legal and political organizing expertise, email markets@foragesf.com
2. forageSF incubator project
- Investors, designers, contractors, lawyers email iso@foragesf.com
We want to hear what you think, so if you have any other ideas, questions, or suggestions, please email iso@foragesf.com. To stay up to date on what’s happening, follow our blog at foragesf.com/blog.
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We’re at it again! The Underground Market returns to Public Works on Saturday May 21st, with all new and returning deliciousness to behold:
DAY
The Nutless Professor - Black rice cheese crisps & Sweets
Absolution – Hot Sauce
Half Pint Pies – Pies in Mason Jars
Go-go Ma’s Gomasio – Gomasio
Little Knock – Vietnamese Crepes
Monchi Foods – Pork Kimchi Tamales & Quesadillas
Tapasri – Vegetarian & Chicken Puffs
Urban Preserves – Jams & Pickles
The Cookie Department – Fully Functional Cookies
Simply Mochi – Mochi
Feeding People with Love – Ambrosia
Sandy Hill Preserves – Curds, Preserves & Jams
Good Food Catering – BBQ
Wildwood Pastry – Sweet & Savory Galettes
CocoTutti - Chocolates
I.E. Ice Cream – Ice Cream
Taza – Afghan Bolanis
Wrecking Ball Coffee Roasters – Coffee, Brewed & Beans
Chile Lindo – Empanadas
Sweet Vanilla Bake Shop – Sweet treats
Bay Area Bee Company – Honey
Jablow’s Meats – Pastrami Sandwiches
Emmy’s – Pickles & Jams
Oaktown Jerk – Beef Jerky
Sugar and Swine – Bacon Caramel Corn
Baia Pasta — Hand Rolled Pasta
NIGHT
Two Bites – Mini Quiche
Fried Pickles by Kevin Dillan
Adobo – Chicken thigh & pork belly adobo
Gluttony Catering Co. – Duck Confit tacos & Veggie chips
Little Knock – Vietnamese Crepes
Frozen Kuhsterd – Frozen Custard
BiBimBopBowl – Korean food
A Humble Plate – Laotian sausage sliders
Boffo Cart – Calzone/Paninis
Schulzies Bread Pudding – Bread Pudding
Rawdaddy’s – Vegetarian delights
Sidesaddle Kitchen – Raw Vegan desserts
Hella Vegan Eats –Rare vegan deliciousness
Sajen catering – Kampung spicy rice noodles
Halal Halal – NY Style Halal beef
Jerk. – Jerk Chicken
City Smoke House – Brisket & Pulled Pork Sliders
Busarin kusonroekdee – Thai Curry
Nosh This – Bacon crack and other goodness
Biscuit Bender – Assorted flavors of biscuits
Meat Baller – Meatball Sliders
Island Grubbin – Spam Musabi
Saucy Dumplings! – Saucy gourmet buns
Sanuk – Thai tacos
Marshmallow Mischief – Truffle-sized krispy treats
A couple weeks ago, we had our real first Underground Market collaboration with Public Works. It went really well. Dare I say it was one of the best markets yet? Almost all the vendors sold out and over 2,700 people came throughout the day. The Public Works space is really great: two floors with enough nooks and crannies that you’re always discovering new food creations around every corner. On top of that, there were two full bars, which is of course never a bad thing. We had 60 vendors with everything from bacon wrapped mochi to brick oven pizza to jerk chicken to Vietnamese crab noodles to kombucha. 
Throughout the day portion of the market, about 500 people came through, which was a good amount for the space. We had a pretty broad range of vendors, from chicken and waffles to kombucha, and everyone who came through seemed to have a good time. The space is such that less people fill it out, although the capacity is still pretty high. I left at 4 to get some last minute prep done (I made ramen with char siu for the market).
Although I also organize the market, I almost always cook something. The reason I started the market in the first place was so I could have a booth, and I’m always more happy cooking than just standing around. When I came back just before six, there was already a line wrapped down the block, and around the corner. It was great to see. It felt like the second market we did. The first market we ever threw attracted 150 people, and the second one had over 800. I never imagined it would be that popular. It was so exciting to walk out and see that many people at an event I was organizing. This felt the same way; it had that same sense of excitement. The line was there for most of the night, although it was moving pretty fast, and the market didn’t really die out until around 1am.
Music has always been something we’ve wanted to include in the market. From the first time, with 15 people sitting in a circle around an acoustic guitar player, I’ve always imagined that music was one of the things that set our market apart from a regular farmers market. Unfortunately, a lot of the time it’s been an afterthought, something we have, but is not given the attention it needs to really be a focus. Public Works handled that this time. Although it wasn’t exactly the kind of music I listen to, I thought that it gave a nice vibe to the day. It really went off just like we talked about, with chill, background music during the day that gave way to hard electronic from 12-2. We also had a smattering of acts, from a violin player to an accordion, that were playing throughout the market. It gave a nice vibe, something akin to a Parisian street fair.
Public Works is definitely somewhere we’ll be again. The guys who work there made it super easy to pull off a great market, and the space is great. We’re actually thinking about having it outside when the weather gets better, which should be a lot of fun. We would close off the street, with a beer garden, music, and lots of vendors outside.
That’s all for now. Overall I think it went great. A good first collaboration, and definitely not the last (I’m meeting with Kelly from Indiemart this week). The great thing about this kind of collaboration is the way it takes us out of our heads. Gets some fresh ideas, and exposes us to other audiences. It’s good to see so many people come out to support this kind of event.
Every vendor at the market is someone who is trying to make their passion their profession, and a market like this shows that it’s definitely possible. For those of you who came late and didn’t find too much food left, very sorry. Amazingly, almost every vendor sold out by 10pm. We actually went out to the market and bought ingredients for egg sandwiches at 11, just so there would be something left. It was amazing how much people bought. Thanks to everyone that came out, both sellers and buyers, you’re the reason it all works. For more pics from the market, check out our facebook page
The next market is Saturday Feb 5th at SomArts, 934 Brannan, SF from 11am-11pm
Thanks
Iso Rabins
photos by Andria Lo
My girlfriend Valerie and I just got back from a month long trip to Europe – a land of delicious cheese and keyboards that make typing an inconceivable chore (I mean really, who would design a keyboard where you have to hit alt, command, shift, and 4 to get an @ symbol?). But, despite their lack of tech design genius (or perhaps in spite of it), I had a great time.
- Climbed Sainte-Victoire, the 3,000 ft. mountain that inspired Cezanne for three hours hours one foggy night. White glistening rocks, 500 ft. drop-offs, and heavy packs illuminated by head lamps. At one point we tied
ourselves together with a scarf just in case one of us was to fall. It was worth it to camp in a church at the top of the mountain; to drink, play music, and cook raclette in the fireplace. - Rented the most French apartment I’ve ever seen, complete with a tiny kitchen and the full works of Edith Piaf.
- Ran from tear gas in Lyon as French students fought with the riot police. It exposed us to the French peoples’ distaste for work (the retirement age was recently pushed from 60 to 62, spurring riots that shut down highways, gas stations, airports, and trains).
- Slept in the 2 ft.wide-wide hallway of an overnight train to Alba, Italy, waking up alternately by gesticulating Genovese and grandmothers that seemed to have packed for the apocalypse.
- Bought our first true European truffle, and tried it on everything from mac and cheese to pizza to omelettes to pasta with béchamel (which I liked so much that I made it at the last Underground Market).
- Stood under the Eiffel Tower as it began to flash, and realized how much it seems like a spaceship from that angle.

- Harvested olives in Tuscany until I caught the flu, and walked leisurely like old people through the streets of Tarquenia, stopping at each shop to admire the full legs of procuitto. It was amazing to see them hand slice that stuff, pure artists).
The one thing I didn’t do was update my blog, but I did write (on real paper no less) and will try to post some of it here very soon. For now, I’m happy to be back and getting into the swing of things again.
The first order of duty was to organize two Wild Kitchen dinners, each featuring nine of my favorites dishes from Europe, with a forageSF twist. One of my favorite courses of the night was soup de poisson avec aioli maison de nori sauvage. This dish was inspired by a meal we had in Cassis (a small town in the south of France, from which the crème de’ gets its name). It was exactly what I’d been looking for since I got to Europe: a good meal, perfectly cooked, served simply.
Soupe de poisson is essentially a very flavorful fish stock, served with crostini, spicy aioli, and cheese. The secret is to get an intense rich flavor of seafood and spice. Rather than being “fishy,” it was more of round and full profile. I first imagined was just a reduction of fish stock, with the flavor concentrated by long cooking, but as we worked we discovered it needed more to get it just right.
First we experimented with a simple fish stock, which is nothing more than halibut bones, garlic, carrot, onion, celery, and bay leaf. After cooking for an hour we reduced the liquid by more than half. This gave us a good flavor, but it wasn’t what I was looking for. It tasted like fish, but didn’t have that same richness. We finally found it by adding reduced chicken stock, brandy, oyster liquor and crab “goodies.” If you don’t have those, the stock will still be good, but the fullness they add to the flavor is worth the extra work.
To top it off I made an aioli of wild nori and Sriracha. Nori is a seaweed I collect locally; its similar to the seaweed used to wrap sushi and our local variety grows abundantly up and down the coast. We put the aioli on crostini, added a side of mozzarella cheese, and that was it. A really simple course that was the most popular dish of the night.
Wild Nori Aioli
If you’ve ever made aioli before, it’s the same process, but with addition of chopped nori and Sriracha towards the end. The nori really gives a great layer to the flavor and eating seaweed always makes me feel good. I used nori that I collected during the mid summer when it’s at its peak, and preserved it by cleaning and drying it out. You should try your hand at it too, nori is a great thing to have around to put in soups, and in this case, aioli.
-2 egg yolks
-1 qt. blend oil (a blend of olive and canola) or canola oil
(Pure olive oil has too strong of a taste for aioli.)
-Sriracha hot sauce
-2 cups dried nori (preferably foraged yourself, because its so fun, but don’t feel bad about buying pre-made sheets)
-1/2 clove garlic
-2 tsp. Dijon mustard
-4 tbsp. lemon juice
-Salt/pepper to taste
- Pulse eggs, minced garlic, and lemon juice in food processor.
- Add the oil, a drop at a time until you have an emulsion, and then add the rest of your oil in a slow but steady stream. You know you’re done when your aioli ceases to be liquid eggs, and thickens to become lovely silky mayo.
- Add nori, and Sriracha, and pulse to incorporate. Aioli is really a matter of personal taste, so if you feel it’s too thick, add a drop or two of water, not sharp enough, add some more lemon, and of course salt and pepper to taste…feel free to experiment.
Simple Fish Soup
This is essentially a really rich fish stock, and goes amazingly well with the spicy aioli. And it’s a fun dish to serve and eat: first, you bring out three bowls containing the crostini, aioli, and cheese as well as the pot of the fish stock. Spread aioli on top of three crostini and sprinkle some cheese on top. Lay these pieces in a bowl and ladle fish stock over it until it slightly covers the bread, then eat by spooning the soaked bread in your mouth. Bon appétit!
-5 lb. halibut bones (or other non-oily white fish such as haddock, hake, or sole). Have your fish guy cut them into pieces about the size of your hand.
-1 lb. carrot
-1 lb. celery
-2 lb. onion
-1/2 lb. fennel
-1/2 cup soy sauce
-1 1/2 cups white wine
-1/2 cup brandy
-2 gal chicken stock
-1 bay leaf
-Salt and pepper to taste
- 3 tbsp crab “goodies” (brains and organs from inside a cooked crab)
-1 cup shredded mozzarella cheese
- Add fish bones to a oiled stockpot over medium high, cook about 15 minutes until caramelized.
- Add rough chopped veggies, brandy, wine, chicken stock, bay leaf, and soy and bring to a boil.
- Turn down to a simmer as soon as it boils and cook on low heat for 4 hours.
- You’ll know its done when you taste the rich flavors of the stocks coming together. Strain everything through a cheesecloth lined strainer.
- Return the soup to the pot and cook it over medium-high heat until it has reduced by half, about an hour.
- Serve with sides of crostini, aioli, and mozzarella cheese. You can’t miss with these flavors.
So the trip was great! We ate good food, met good people, and had some adventures, but it’s nice to be back.
Iso
Recipes by Iso Rabins and Jordan Grosser
photos by Valerie Luu
This past Friday we had our first Underground Market in San Jose. At 5:10, 10 minutes after the market was scheduled to open, I was standing in a circle with a San Jose police sergeant, health inspector, and the fire marshal. The three people I would least like to be talking to before a market of un-certified foods.
We had made the trek down to the South Bay for the 01SF biennial festival in San Jose, a festival that celebrates art whose tagline is “Build your own world.” From what I saw between meetings with the health folks, it was actually a pretty cool festival. However, it felt like a bad idea from the beginning. Usually we have our market in an enclosed space, or in an out of the way parking lot. We organize the market as a private club, which is not open to the public, so has been able to avoid government scrutiny, but I’ve always felt that they really don’t want to see it in the open. To have the market in the middle of a city funded festival that the health, police, and fire departments were sure to attend, seemed a bit fool hardy (as my grandmother would say). We have worked it out with the SF health department, but had no idea what the San Jose folks would think. To make sure it was legit, I asked the Zero One folks to probe the health department about the market weeks in advance, to see how they would feel about an event like ours. I was told that they were amenable, if not necessarily comfortable.
Back to the parking lot. It was us, the health, fire, and police departments, and the Zero One organizers standing in a circle. The health and fire inspectors detailing why we were going to get shut down, the Zero One organizers suddenly explaining to us that they had contacted the health department, and they had been told that a market like ours would definitely be shut down! They had known all along, and instead of letting us know, they had forgot to mention that little point. I have not been that mad in a long time. Suddenly they were acting like we had just shown up, without any partnership with them, to put on the market.
I was sure the market was over. The conclusion of our talk was a laundry list of the laws we had violated, and an explanation that the next step would be for the inspectors to go around and shut down the vendors one by one. They explained to me that all 29 vendors would have to 1. Go home, wasting all the food they had made 2. Those that had produced their food commercially (about 3 amongst the lot) could buy them for an intensely inflated fee. The idea of this market is to give a chance to people who are just starting out. To lower the bar of entry in a way. This would have killed the chances of many of the vendors there if it had been shut down.
As we started to accept this as our horrible fate, the health inspector made a phone call and the other person at the end of the line said it would be okay to let the market carry on. With one phone call, the issue quickly went away, as if there was no threat to the market to begin with. We had to give assurance that the market was only one day, and that everyone who entered got a wristband, but that was about it. The health and inspectors still inspected vendors, but it was more a friendly attempt to do the best they could with what they had, and no one had to leave. The inspector went booth by booth, outlining ways vendors could hew closer to health department regulations, which we try to do as much as possible.
I don’t know who this faceless person on the other side of the phone was. One of our vendors suspects that San Jose city lawyers recommended they leave it open less they open themselves up to a lawsuit. A cop who was standing near by told us he thought the whole thing was a publicity stunt to amp up Zero One. I heard a rumor that a channel 5 reporter was taking the angle that the cultural commission had pushed our market as an event that they knew would get shut down, as a way to make the city look bad, although I never saw the story. To be honest I’m not sure what happened. Maybe San Jose didn’t to shut down an event they allow in SF. Maybe somebody knew somebody, maybe we’ll never know. (if you do know for some reason, please pass it along)
In the end it worked out. The market happened. It started three hours late, but about 1,200 people came. What’s so amazing to me about this experience is the clear line it drew of the way bureaucracy works. Everything the health inspector told us before that phone call was legit. She detailed the law, and why and where we had broken it. Then she called someone, and the law changed. Which is great. I think the law should change – if an adult chooses of their own free will to eat food that was made in someone else’s home they should be able to. As it stands now, the government doesn’t agree. That night, someone decided that they did. Every time we succeed putting this market on we set more of a precedent. A precedent that states that food made at home is just as safe as food made in a commercial kitchen. That stainless steel and walk in freezers don’t make food safe, but rather the care of person producing it.
Hey all
This last week we did three wild kitchen dinners in a row. Was fun, and really exhausting. I love cooking, and being able to do it on that scale was a good time. We’re going to be doing at least 3 more this month, look out for the menu in about a week. We’re also going to be offering ten $40 tickets per meal (in addition to the the 55 $80 tickets). I like the idea of the dinners being more accessible, but I couldn’t pay the rent, and get the quality of food I serve, if they were all that price. If you can afford the $80 ticket, please leave the lower priced seats for those who can’t. I will be announcing the sale of these lower cost tickets on twitter a few days before the general tickets go on sale, so if you’re not already, follow us (that phrase has always stuck me as strange, but what else is there…twitter us….join us….). Anyway, onto the pics! These were taken by one ms. Andria Lo, I really like her style. If you want to check out the next dinner, please sign up for our email list in the “subscribe” box at foragesf.com
























































